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2009 Take Action! Tour, Presented By FYE Raises Over $40,000 For DoSomething.org

Bands — By HopelessMelissa on April 23, 2009

The recently wrapped, eighth annual 2009 Take Action! Tour came to a culmination after two months and 40 shows, with one last hurrah in Cincinnati, OH on April 1, 2009. The nationwide charity tour raises funds and awareness for youth involvement in charitable action, and for the second straight year Take Action has chosen not-for-profit organization DoSomething.org to benefit from the funds raised and to help spread the message of action to young people across the US and Canada.

2009 marks the first time the Take Action! Tour has ventured to Australia, with Hopeless Records’ own All Time Low and San Franciscan pop-punk/hardcore enthusiasts Set Your Goals leading the charge, while Melbourne quintet Stealing O’Neal will also be jumping on board as the national support. The Take Action! Tour supports and promotes the work of ReachOut.com, an Australian youth service dedicated to reducing youth suicide. From each ticket sold, Take Action! will donate 10% (excluding GST) to ReachOut.com to help them continue to provide young people with an anonymous and free support website which provides info and advice on issues like depression, bullying, wellbeing and relationships. Visit TakeActionTour.com for additional details.

The Impact of the 2009 Take Action! Tour:
•    Over $40,000 raised for Do Something which helps young people make a positive difference in the world – based on 10% of ticket revenue, 5% of the retail price for each Take Action! Volume 8 Compilation CD sold and additional tour related fundraising
•    Over 23,000 fans in 40 cities proved that the world can be made a better place one voice at a time
•    Over 9,000 copies of the Take Action Volume 8 Compilation already sold
•    Take Action Grants, empowered by f.y.e., MySpace Music, Myspace IMPACT and Hopeless/Sub City Records, will focus on Music Education or any other cause young people are passionate about. Stay tuned to find out more about the recipients

“This year’s tour exceeded our expectations.  The bands were truly engaged in the cause of young people taking action.  Partnering with Sub City has been a great fundraising tool for Do Something, but more importantly, it’s been a great way to spread our message of positive action to teens,”says Do Something CMO, Aria Finger

Headlining band Cute Is What We Aim For, along with Breathe Carolina, Meg & Dia, Every Avenue and Anarbor, united fans across the U.S. and Canada in support of Do Something, an organization that gives young people the opportunity to help change the world

Based on 10% of all 2009 Take Action! Tour ticket sales, 5% of the retail price for each Take Action! Volume 8 Compilation CD sold, as well as revenue from merchandise initiatives and additional tour related fundraising, Hopeless Records and the Sub City non-profit will donate over $40,000 to Do Something.org!

Hopeless Records and Sub City would like to thank all the bands and labels involved this year that brought the message directly to fans that each one of us can take action and make the world a better place. Thank you as well to Jamie Kelsall and everyone at APA for again booking an amazing tour, and thank you to Mike Cubillos and Jose Martinez at Earshot Media for their help in promoting this great cause.

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